Residential architecture, namely homebuilding projects undertaken by national homebuilders, benefits to a significant degree from residential architectural rendering. Rendering involves creating a 3D image with colours and shading so that designers, contractors and potential customers have an accurate idea of how the completed project will appear. In addition to developing designs accurately, architectural 3D rendering can help identify any potential challenges early in the design process and showcase design ideas effectively with both partners and clients.
Homebuilders typically create single home images as well as street scenes or site images, so that prospective investors or buyers can see the proposed purchase within the context of the street that their house will be placed within. These screet-scapes or street scenes are typically used as part of the wider marketing material that is used by homebuilders. Such material typically includes rendered 3D images, street scenes, home plans and rendered leaflets showing the render as well as floor plans for each house and site maps, which may show the phases of development for larger sites.
Using a 3D CAD model, a rendered image can be created and provide a realistic and detailed view of the home. There are 3 main types of 3D rendering: exterior, interior and aerial.
Each type of 3D rendering can be presented in a certain rendering style. Generally, all 3 types will be portrayed in the same style to maintain continuity and to provide accurate views.
Technological advances have ensured that the visualisation of homes has transformed from the hand-drawn 2D sketches of old to computer-generated images that are photo-realistic canvasses. Moving beyond just representing interiors, exteriors and aerial views accurately as three-dimensional forms, rendering has enabled artists to add emotions, the feeling of airiness, luxury and can even show how people can utilise spaces. In addition to presenting the potential of the homes, every artist has his or her own individual interpretation of space functionality.
Factors that influence these interpretations can be:
Some of the more popular 3D rendering styles try to incorporate mood and lifestyle preferences in their presentation. Technological advances have made it possible to use colour, lighting, framing, texture,and angles to help realistically compose attractive internal and external visuals of homes. Some of the rendering styles that have developed as a result even borrow names and approaches from the world of cinema. The more popular styles include the following:
These different styles require the right software tools to create effective renders. Many modern software tools have extensive built-in features, textures and models to help create accurate renders. Some architectural 3D rendering software tools enable sketching and water-colouring styles with a range of colours and textures to open up rooms in an engaging manner.
Investors and potential customers can also experience a complete feel of the proposed property with the help of virtual reality (VR) software capabilities. With the right hardware, viewers can interact with both virtual interiors and virtual exteriors, incorporating a variety of materials, objects, lighting and sounds. Designs can be studied thoroughly by designers and contractors before construction.
Homebuilding firms and real estate developers can effectively share residential designs with potential customers with the use of homebuilder 3D rendered images and VR and can even change or modify designs to customise homes, if required. A real concern, though, is the availability of qualified technical personnel capable of rendering images with the required expertise on the range of available rendering software options.
For this reason, many firms hire offshore companies to provide architectural 3D rendering services with fast turnaround times and for accurate, cost-effective images. Outsourcing these services require the consideration of certain factors. These include the following:
With the right offshore partner to deliver accurate architectural 3D rendering services in the style that is required or preferred, the 3D visualisation process becomes easier, faster and more cost-effective.
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