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A social media graphic can look perfect while you are creating it and completely different once it appears in a feed.

The reason is simple: platforms do not always display every image in the same shape.

A wide image may be cropped into a smaller preview, while a square image can appear differently depending on where it is shown.

That is why it helps to prepare the image for the place where it will actually be used.

Keep faces, logos, and important text away from the edges. If the image needs a different shape, create another version instead of forcing the same file everywhere.

The social media image resizer from The Image Tool can help when you need to adjust an image for different online placements.

It is also a good idea to keep one clean original and make each new size from that file.